Marketers need dependable, affordable market research and strategic marketing planning, but most advertising agencies are not adept at these tasks. Adirondack is a nontraditional marketing services firm that offers research, planning, and tactical execution including relationship and 1:1 marketing, brochures & sell sheets, catalogs, electronic presentations, website development, point of purchase, sales support, sales promotion, packaging, and direct response for both B2B and B2C marketers. Adirondack reviews current marketing programs from a fresh perspective. We identify the Decision Drivers® -- those few factors that your customers use to make buy or not-buy decisions. Bruce Cashbaugh and Steve Patton each have over 25 years of marketing communications experience, helping make their clients lives a little easier and their businesses more successful.