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Overview


A unique combination of skills

Our Market Intelligence perspective sharpens and focuses our Marketing Communications.

Our Marketing Communications perspective ensures that our Market Intelligence is actionable.

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Overview


A unique combination of skills

Our Market Intelligence perspective sharpens and focuses our Marketing Communications.

Our Marketing Communications perspective ensures that our Market Intelligence is actionable.

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Intense Listening


Intense Listening

Before we start working, we listen. We strive to learn the Decision Drivers™ – those few key factors that your customers use to make buy or not-buy decisions. We ask and probe.

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Intense Listening


Intense Listening

Before we start working, we listen. We strive to learn the Decision Drivers™ – those few key factors that your customers use to make buy or not-buy decisions. We ask and probe.

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Clear Thinking


Clear Thinking

We’re into uni-tasking at Adirondack, not multi-tasking. Clear thinking comes from clear heads because interruptions are just that and distractions are just those.

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Clear Thinking


Clear Thinking

We’re into uni-tasking at Adirondack, not multi-tasking. Clear thinking comes from clear heads because interruptions are just that and distractions are just those.

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Smarter Marketing


Smarter Marketing

Adirondack has the experience (and the scars) to throw out the clinker ideas before they eat time and money. We blend a unique appreciation for your customers with our experience to create smarter ideas that move your business forward.

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Smarter Marketing


Smarter Marketing

Adirondack has the experience (and the scars) to throw out the clinker ideas before they eat time and money. We blend a unique appreciation for your customers with our experience to create smarter ideas that move your business forward.

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Storytelling


Storytelling

You’ve probably read about using stories to sell effectively. Adirondack believes that every product, even the post prosaic, has a story. Maybe that story involves a unique attribute, an unusual benefit or maybe it’s just that no one else in the category knows how to tell a story. But before we can tell your story, we need to know your story.

 

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Storytelling


Storytelling

You’ve probably read about using stories to sell effectively. Adirondack believes that every product, even the post prosaic, has a story. Maybe that story involves a unique attribute, an unusual benefit or maybe it’s just that no one else in the category knows how to tell a story. But before we can tell your story, we need to know your story.

 

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Storyfinding


StoryFinding™

What makes you unique, or at least different? There is something. If you don’t have a unique selling proposition, find one, or hire someone (Adirondack) to find one for you. Hint: it has to be meaningful to your target audience.

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Storyfinding


StoryFinding™

What makes you unique, or at least different? There is something. If you don’t have a unique selling proposition, find one, or hire someone (Adirondack) to find one for you. Hint: it has to be meaningful to your target audience.

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What we do & examples thereof


What we do & examples thereof

What Adirondack did for another brand and another company with different objectives and a different situation than yours really doesn’t communicate what we can do for you. Although we HATE doing spec work (why give away our most highly valued product?), we believe that Adirondack’s spec work will demonstrate the value of our thinking better than a bunch of work examples will ever tell you. So . . . 

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What we do & examples thereof


What we do & examples thereof

What Adirondack did for another brand and another company with different objectives and a different situation than yours really doesn’t communicate what we can do for you. Although we HATE doing spec work (why give away our most highly valued product?), we believe that Adirondack’s spec work will demonstrate the value of our thinking better than a bunch of work examples will ever tell you. So . . . 

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Our offer


Here's our offer

Market intelligence, content marketing, content creation. Better yet, describe your most challenging marketing issue. We'll give you 4 free hours of work on the solution. Call 1-574-656-3811 or email to get started.

 

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Our offer


Here's our offer

Market intelligence, content marketing, content creation. Better yet, describe your most challenging marketing issue. We'll give you 4 free hours of work on the solution. Call 1-574-656-3811 or email to get started.

 

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Who we work with


Who we work with

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Who we work with


Who we work with